Launched in January 2022, SerMorpheus is an Indonesian web3 enablement platform onboarding brands and retailers into the new digital economy. SerMorpheus empowers brands and creators to create NFTs and manage utilities to connect and engage directly with customers and communities, unlocking brand value through ultra-personalized shopping experiences. Through the company’s online-to-offline bridge, NFT holders can earn real-life benefits at events held by brands and retailers, and seamlessly claim/mint branded NFTs in real-life through offline activities, such as concerts, movies, and branded events.